Bharat Scheme

Vision

The Bharat Brand: Affordable Essentials for the Middle Class

The Bharat Brand is a government initiative designed to provide essential goods, including food grains, to the middle class at subsidized prices. Key highlights of this initiative include:

1. Product Range: The Bharat Brand encompasses a variety of staples such as rice, flour (atta), and pulses (dal). These products are priced substantially lower than those offered by other market competitors.

2. **Affordability**: For instance, Bharat Rice is available at ₹29 per kg on e-commerce platforms, whereas other brands sell rice at prices ranging from ₹40 to ₹110 per kg. Similarly, Bharat Atta and Bharat Chana Dal are priced at ₹27.5 and ₹60 per kg, respectively, and can be found in retail outlets and online platforms.

3. **Distribution Channels**: Bharat products are distributed through outlets of organizations such as NCCF Nafed and Kendriya Bhandar. They are also available on major e-commerce platforms and via mobile vans.

### NCCF’s Contribution

The National Cooperative Consumers’ Federation of India (NCCF) plays a pivotal role in ensuring the accessibility of Bharat products to consumers. Key contributions include:

    1. Bharat Dal**: NCCF introduced the Bharat Dal brand in Tamil Nadu, providing high-quality pulses and rice at subsidized prices. This initiative guarantees that consumers have access to nutritious food without financial strain.

2. **Retail Outlets**: NCCF operates both physical and mobile outlets that offer Bharat products, including rice. These outlets are crucial distribution channels, ensuring broad reach to consumers nationwide.

3. **Affordability**: By retailing Bharat products, NCCF helps to mitigate inflation and provides economic relief to consumers. The affordable pricing of Bharat essentials contributes to price stabilization and enhances food security for the middle class.

     Conclusion

The Bharat Brand, championed by NCCF, epitomizes the government’s commitment to making essential goods accessible and affordable for all. Through these efforts, NCCF significantly enhances food security and consumer welfare in India.

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